Portfolio

I have worked within large companies over the last 8 years developing and designing websites and marketing minisites within online and marketing strategies. These are highlight projects illustrating the key areas I have been working in.

i-create: inclusion in the creative industry

This site aiming to bring together disadvantaged and minority people with the creative industry was not featuring in major search engines nearly a year after initial launch.

Solution: Minor technical changes to the website removed all blockages to search engine spyders - in particular the manner in which javascript had been used.
A set of key phrases was established through surveying the partners managing the project. These key phrases were allocated to specific pages and portal pages were included for the most important phrases. The content was updated and the site was submitted to the major online directories. Within a month the site could be found in the first page of results for the majority of the key phrases.

Cambridge Training and Development

The company business had grown and evolved since the site had been designed and as a company producing education websites and online solutions they needed a website showing their new technologies abilities.

Solution: The design of the website was completely revised from the architecture to the information design to the technology used. The final design was reached through an itterative process working from the original design and vision statements from the company directors.

Stage 1: inital proposed design.
These designs were used to help the decision makers visualise online solutions examining both the content, the navigation structure and the design.

 

Stage 2: finalising the design.
The design solution was polished through an itterative process with a selected user group before being opened to the company for comment.

Cambridge University Press

This page needed to direct customers to a range of regional and service sites while giving the impression of the oldest press in the world.

Solution: This page needed strict control of the visual space and thus used graphics for the links, which could be done without jeopardising search engine ranking as the key sites were not on this domain: the only key words targeted on this page are "cambridge university press".

Cambridge Dictionaries Online

This very popular resource provided a useful free service of providing meanings for words in a number of languages. It had sound programming delivering a quick and consistant service but did not harness the advertising potential of the 14 million annual visitors.

Solution: The site was redesgned in a clean and branded way. The imagery of the printed dictionary was used on the site and the ability to buy the dictionary in a single click was added. Adverts were added to the results page along with the functionality to add contextual advert links to the results.

Authornet

A service provided to selected authors for Cambridge University Press along with information available for all authors plus potential authors.

Solution: The design ensured the log in would be available but the information for all authors would appear before the log in.

 

Cambridge Bibles

A combination of high price hand-crafted bibles and mass-produced versions.

Solution: A clean design utilising features of the handmade bibles including text samples, pictures and watermarks.

 

 

Penpals for Handwriting

Online support for a direct mail promotion.

Solution: this bright and colourful design followed the designs in the printed mailing pieces

 

 

 

The Blue Team

A collaborative site for a group of artists and writers known as the blue team to publish their work. The artists sought to manage both the navigation and the content.

Solution: A content management system (CMS) was built in PHP with MySQL as the need to manage navigation in a simple form-based CMS was not readily available off the shelf. This solution allowed the loading or editing of a page (with inline images), the adding of links to other pages and external pages and the adding of key words to the search facility. The search was intended to be the main naviagation through the site with words prepared by the blue team listing allocated pages.

This site did not receive the funding and did not go live, the link is to the test site.