Signature files and URLs in your emails

A signature file is the text that is attached at the end of all your emails. Your signature file should include:

your name
your business or company name
preferred means of contacting you
your marketing slogan or information showing the clear benefits of contacting you
your company URL
additional marketing URLs (e.g. email subscription link)

The best practice for including a URL in your email is to copy and paste it from your browser. Ensure you use URLs that are shorter than 72 characters - as long URLs can be wrapped onto 2 lines meaning the recipient will not be able to click on the link to visit the page.